AI Comic Boom, Virtual Idol Rise and Accelerated IP Globalization

During the 28th Shanghai International Film Festival, Rouse, in collaboration with strategic partner Lusheng Law Firm, has officially launched the2025 Research Report on the Development and Protection of Intellectual Property Rights in China’s Film and Television Industry on 20 June.

The annual report has centred on three cutting-edge industry trends: the explosive growth of AI comic dramas, the rapid rise of virtual idols, and the accelerated global expansion of domestic IPs. It has systematically reviewed the past year’s film and television policies, core IP statistics, key industry developments, and landmark judicial cases, offering a comprehensive overview of the latest changes in China’s film and television IP landscape.

Leveraging the in-depth research and practical expertise of Rouse and Lusheng teams, the launch has delivered forward-looking industry insights and practical strategies. It has provided professional, actionable references for industry practitioners to address emerging IP compliance risks and optimize IP commercialization and overseas layout, supporting the standardized and high-quality development of the film and television industry.