Rouse and Lusheng Law Firm will be co-operating with INTA to hold a Forum at the China Trademark Festival which is hosted by the China Trademark Association, it will take place in Yinchuan, China on 5-8 July.
Introducing the team who will be in Yichuan in July.
2019 CTA Attendees list
|
Adelaide Yu |
HK |
|
Theresa Mak |
HK |
|
Genie Huang |
SH |
|
May Zhang |
SH |
|
Xu Yi |
SH |
|
Amanda Yang |
BJ |
|
Meryl Wang |
BJ |
|
Andrew Cao |
BJ |
|
Tracy Cui |
BJ |
|
Wang Jing |
BJ |
|
Alice Hou |
GZ |
|
Zoe Liu |
GZ |
|
Carla Guo |
GZ |
We are delighted that our Principal of Trademark Team, Lusheng Law Firm, Member of the Rouse Network, Amanda Yang, has been invited to act as Forum moderator.
Forum agenda as follows:
Topic: How brands build consumer trust across different generations and countries
Global brands need to reach out to consumers across different generations and spanning different countries. How do they successfully achieve this whilst maintaining brand integrity?
Panelists will explore these concepts as they relate to trademark, copyright and advertising laws in the US and China and will offer insight on the following questions:
Time: Saturday, July 6th, 1:30 pm – 3:30pm
Venue: VIP Reception Hall 2, Yinchuan International Convention Center Hotel
Moderator:
Amanda Yang, Principal, Trademark Team, Lusheng Law Firm, Member of the Rouse Network
Agenda/Speakers:
1:30 pm – 1:40 pm
Opening
David Lossignol, INTA 2019 President
1:40 pm – 2:00 pm
Inheriting 130 years of British Spirit
Lexie Morris，General Manager-China，Whittard of Chelsea
2:00 pm -2:20 pm
How to Build a Strong Brand Image in China
Angela Shi, Senior Brand Protection Manager, New Balance
2:20 pm – 2:40 pm
Inheriting and Transforming, Creating World-class Excellent Brand
Guo Chenhui, Director of Intellectual Property, Suning Yigou Group Co., Ltd.
2:40 pm – 3:10 pm Group Discussion
3:10 pm -3:25 pm Q&A
3:25 pm 3:30 pm Closing remarks
To find out more about the conference, please click here