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      Webinar: Consumer brands’ new relationship with technology (Part 2)

      Published on 24 May 2019 | 1 minute read

      Later this month sees the second part of Tim Smith’s and Andrew Gaule’s webinar

      Consumer brand businesses face myriad challenges from today's disruptive trends. As a consequence, many brands now have new relationships with technology, whether the technology is incorporated into their products, turns their product into ‘product + service’ offering, or creates new routes to market with New Retail. We call this space BrandTech.

      In the final part of this series, which builds on Part I, we will give further examples of China social media models, new customer engagements and building partnerships in China. 

      For more information, please click here

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      Rouse Editor
      Editor
      +44 20 7536 4100
      Rouse Editor
      Editor
      +44 20 7536 4100