But what does “innovation for a green future” really mean?
Every year, April 26 marks World Intellectual Property Day (WIPD), when thousands of people around the globe celebrate the role of Intellectual Property (IP) rights in encouraging innovation and creativity. This year, The World Intellectual Property Organization (WIPO) puts “innovation” at the heart of its efforts to shape a “green future”. The terms “innovation” and “green future” are so ubiquitous that they can be hard to pin down, especially as they relate to our everyday lives. In this article we are trying to open some windows and shed some light.
What is innovation?
At least we should all agree that the word “innovation” is derived from the Latin word “innovare” which means “into new”. Other than that, I am afraid it’s difficult to find any consensus on what “innovation” should encompass. The literature mentions a wide range of fluctuating definitions. For example, Costello defines innovation as “doing something different”, other authors define it as a “mind-set, a way of thinking beyond the present and into the future” and other definitions for innovation is that it is a process of getting new tools into a given social environment to change behavior.
Innovation is a word that we regularly hear in the business world in relation to new product or process (e.g. strategy, management techniques etc). Generally, it’s assumed that innovation can create opportunities to persistent growth in companies.
Scott Berkun said “innovation is significant positive change” which is better than “doing something different” or “growth” since you may have growth even in the absence of “positive change”.
Based on this thinking, innovation could be defined as a process of creating value (“significant”) by applying solutions to address meaningful problems (“positive change”).
In the context of WIPD, innovation for a green future could mean the “process of creating value by applying solutions to support a green future”, but then what does a “green future” mean?
What is a green future?
The expression has turned into something of a buzzword whose application is so nebulous that it often feels useless.
There is no definition of “green future”. We hear of “green bonds”, “green brands”, “green energy” etc. The adjective conveys an environmentally friendly dimension. In this context, “green future” should encompass tackling climate change, as affirmed in the Paris Agreement on Climate Change (Article 10) which states “accelerating, encouraging and enabling innovation is critical for an effective, long term global response to climate change and promoting economic growth and sustainable development.”
Therefore, WIPD is understood as celebrating the process of creating value that leads to something meaningful for the environment.
How could IP help?
There is no doubt the IP system offers a wide panel of options ranging from open innovation to trade secrets to foster innovations. IP rights provide not only economic benefits but also social and environmental incentives (e.g. geographical indications, traditional knowledge, ABS system) to help in protecting and diffusing technical and social innovations to the places of greatest need. Article 27.2 of the TRIPS Agreement provides some level of safeguard against carbon intensive innovations by allowing WTO’s members to exclude from patentability inventions that are considered to be “seriously prejudicial to the environment”, however such exclusion is subject to the condition that the commercial exploitation of the invention must be prevented for the protection of public order or morality. fundamentally there is a degree of mutual supportiveness between IP legislations and climate change treaties, which is encouraging.
But could IP do more for a “green future”? Isn’t time to create new forms of IPRs for “innovations” that shape a “green future”? develop a new and more ecological IP filing process? Implement mechanisms to expedite the granting of marks for goods or services, supporting the adaptation or mitigation of climate change? Making enforcement actions subject to a voluntary carbon emission offsetting procedure? Rethinking the Access Benefit Sharing scheme? etc.
Earlier on we defined “innovation for a green future” as “a process of creating value that leads to something meaningful for the environment.” This could create a basis for thinking of new IPRs having a new set of criteria adapted to a “green future”, for example: