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      Enforcement & Brand Protection

      With decades of experience, Rouse’s world-leading IP enforcement team specialises in brand protection, anti-counterfeiting, anti-piracy and complex IP enforcement work.
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      Rouse has its roots in anti-counterfeiting and enforcement.

      Our business began by running programmes to prevent counterfeit car parts from South America flooding into Europe in the early 1990s. With more than 30 years IP experience, we specialise in global programmes and enforcement of our client’s IP throughout Greater China, South East Asia, the Middle East and Africa.

       

       

      Our in-depth knowledge combined with constant innovation has made us a leading force in protecting trade mark, trade name, copyright, patent, and design rights. We also protect some of the world’s most valuable brands against the false association, copycats, misleading advertisements, and other brand damage.

      By working directly with the relevant authorities who enforce IP law at a local level, our team ensures all the available IP protection tools are utilised. Rouse’s team consists of experienced IP enforcement and brand protection specialists bridging the different IP professions, including investigate and evidence specialists, trademark and patent agents, IP lawyers and litigators, brand protection, and IP consultants. Our work spans the intelligence side, evidence gathering, administrative and customs cases to civil and criminal litigation, and negotiations.

       

      Services & Solution

      At Rouse we offer a variety services and solution devised to effectively implement anti-counterfeiting strategies for leading brand owners around the world.

      Managing Enforcement Programmes

      Drawing on decades of experience, innovative tools for managing programmes and results tracking, Rouse manages brand and technology protection programmes with a strong focus on multinationals. We do this at the country level and regional level across Asia and EMEA. 

       

      Harmonising IP Enforcement and Portfolio Strategies

      Enforcement works best when IP portfolios are optimised for enforcement in the marketplace.  Rouse has multidisciplinary teams of IP professionals to make sure you are fully equipped with the rights and positions to protect your business’ competitive advantages. Clearing out IP squatters and IP pirates is our specialisation.

       

      Online services

      We work with clients to develop clear and compelling online monitoring and enforcement strategies, assisting clients to access relevant and meaningful KPIs, and selecting technology vendors to suit their needs. 

      We conduct monitoring and takedown programs across online marketplaces too. Our advantages are high-level engagement with key platforms and our use of skilled human monitoring that is supported by technology.  Our analysts are both local language and IP experts who are assisted by our proprietary computerised monitoring tool NexLink (developed by NexIP and Rouse).  We are experienced in using creative means to remove even the trickiest of online offers and are well versed in building up precedent offline cases to further support online takedowns.

       

      Compliance

      A core focus of the Rouse Enforcement practice is compliance. We deliver rigorous staff training to ensure it is a key part of the Rouse culture. Where we use external partners to extend our geographical reach, we closely supervise and audit the completed work. This focus on compliance ensures clients can have confidence that any action initiated on their behalf meets the highest standards of anti-corruption laws and regulations.

      Trade Fair Monitoring and Enforcement

      Trade fairs provide opportunities to monitor competitors, preserve evidence, and use legal rights to reduce the visibility of infringing goods. We work with our clients to police some of the largest trade fairs in the world online and offline. Intelligence gathering supports later cases.

       

      Customs Protection

      Whether goods are stopped as they leave China or before they enter market countries, efficiently implemented and managed customs programmes can give the greatest return on investment in IP enforcement. We use data, customs training, shipment analysis, and lobbying to optimise customs programmes. 

       

      Copyright – Digital Content

      We advise on all forms of copyright infringement, including streaming and website abuse, computer software infringement, as well as developing creative strategies of obtaining evidence of licence abuse and end-user piracy. We advise many global copyright associations and leading members on specific cases as well as policy issues. 

       

      Complex Investigations

      Our IP evidence gathering experts have been a cornerstone of our business from the outset. We have a global network of multilingual investigative, intelligence, and evidence gathering specialists who can quickly and effectively track infringing and counterfeit products from a manufacturing source in one country to a point of sale in another.

      Latest Enforcement Insights

      More
      We cover the important issues of IP protection at the Canton Fair and the impact of the COVID pandemic

      15 minute read

      Sophia Hou

      READ MORE

      22 Apr 2021

      A new approach to fake medicines has been launched in Southeast Asia by the EU’s IP Key Southeast Asia program.

      1 minute read

      Nick Redfearn

      READ MORE

      06 Oct 2020

      A new Decree 98 updates enforcement rules based on new commercial practices, especially online.

      1 minute read

      Nick Redfearn

      READ MORE

      29 Sep 2020

      In 2020, business owners need to adapt to the changing environment due to ongoing technological developments and COVID.

      1 minute read

      Nuttachai Unaratana, Chayaphol Suphachatwong

      READ MORE

      23 Sep 2020



      Our Guides

      In this guide we take an in-depth look into Hong Kong's IP enforcement landscape.
      READ MORE

      17 Aug 2020

      In this guide we take an in-depth look into Indonesia's IP enforcement landscape.
      READ MORE

      17 Aug 2020

      In this guide we take an in-depth look into the Philippine's IP enforcement landscape.
      READ MORE

      17 Aug 2020

      In this guide we take an in-depth look into Vietnam's IP enforcement landscape.
      READ MORE

      17 Aug 2020

      In this guide we take an in-depth look into Vietnam's IP enforcement landscape.
      READ MORE

      21 Sep 2020

      Case Studies

      More
      Assessing a newly developed data sharing platform and its adherence with Chinese data regulations.

      1 minutes read

      READ MORE

      27 Aug 2020

      • #IP Consultancy
      • #Understanding the Market
      • #Agriculture
      • #Technonlogy
      • #Data
      Enabling commercialisation of university owned IP in collaboration with a diverse range of Chinese partners

      1 minutes read

      Jeremy Newman, Tim Smith

      READ MORE

      26 Aug 2020

      • #IP Consultancy
      • #Participating in the Market
      • #Commercial
      • #Biotechnology
      • #Cleantech
      • #Manufacturing

      Third Party Publications

      This manual provides clarification and guidance to those who are interested in the IP enforcement landscape in Vietnam.
      READ MORE

      24 Jun 2020

      This manual, developed by BritCham Philippines and Rouse, covers the framework of IP enforcement in Philippines.
      READ MORE

      23 Jun 2020

      This manual provides clarification and guidance to the IP enforcement landscape in Indonesia.
      READ MORE

      22 Jun 2020

      A comprehensive report on the China-Southeast Asia Anti-Counterfeiting project.
      READ MORE

      24 Jun 2020

      Our Team

      Nick Redfearn

      Deputy CEO, Principal

      Jakarta

      +62 811 870 2616

      Jacob Chen

      Principal & Head of China Enforcement

      Guangzhou

      +86 20 8559 8098

      +44 20 7536 4181

      +852 3412 4122

      Maura Canavan

      Country Manager

      South Africa

      +27 21 250 0700

      Josh Mandell

      Principal, General Manager

      Beijing

      +86 10 8632 4100

      +7 495 230 03 37

      Sophia Hou

      Principal, General Branch Office Manager

      Guangzhou

      +86 20 8559 8098

      Hamad Abdallah

      Legal Consultant

      Dubai

      +971 4 309 8000

      Nina Nguyen

      Senior Associate and Head of Enforcement in Vietnam

      Ho Chi Minh City

      +84 28 3823 6770

      +66 2 653 2730

      Anggraeni Tobarasi

      Assistant Enforcement Manager

      Jakarta

      +62 21 769 7333

      020 8559 8098 ext. 5018