We advise some of the most valuable multinational brands on the development of offensive and defensive trade mark strategies.

Our trade mark professionals work as an integrated team: no matter where you are or where you need support, there is always someone with the right blend of local experience and industry knowledge to meet your needs. Many of our trade mark professionals have both in-house and private practice experience. We see this as a major advantage.

By working in client teams, we are able to effectively manage your portfolio such that one or more contact person is available to you at all times.

Our business has its roots in trade mark services, and we are widely recognised as one of the leading trade mark firms in the world. Our client base includes some of the world’s most well-known brands.

Trade marks are the face of your business – a highly visible way to distinguish your products and services, as well as a mark of quality. Choosing where, and when to register these marks requires knowledge of the nuances of local jurisdictions and strategic insight into your business.

Our team provides the full range of trade mark management services, from devising the right trade mark searching, filing and opposition strategy through to managing renewals and general maintenance.

The commercialisation of your trade mark portfolio can open up a rich stream of alternative revenue.

Once you have a strong management program in place and actively enforce your portfolio, it is time to consider leveraging your assets.

With our help, you can turn them into income generators in their own right, whether through licensing or strategic acquisition and disposal.

Asset Management and Commercialisation

We provide a full range of commercial trade mark services, including assignment, licensing, distribution, and coexistence agreements, as well as publishing, sponsorship and digital content agreements (including app and software development agreements), artist and personality rights agreements, performer’s agreements and moral rights waivers.

We can also provide you with our template agreements for use by your in-house counsel if needed, keeping external costs to a minimum.

Our experts can advise you on all aspects of trade mark enforcement and dispute resolution, including online IP strategy and the protection and recovery of domain names. 

Our evidence gathering services enable us to carry out domain registration surveillance and the undercover purchases of domains. We also work closely with external internet monitoring companies and internet service providers to ensure the swift removal of problem content.

We will advise you on online trade mark infringement or the posting of offensive content, taking action on your behalf.

Climate Change is no longer a buzz word, it's a worldwide and daily reality we cannot ignore. Regulations on global warming are quickly reshaping the business and IP landscape. As one of the first firms to practice IP with Climate Change, Rouse is at the forefront of this emerging area. Our multi-disciplinary team is composed of Climate Change attorneys, patent agents and engineers in energy and waste management.

We help our clients navigate the evolving world of Climate Change legislation and unlock opportunities in an increasingly carbon-constrained economy by focusing on six major aspects of Climate Change. For more information, please contact the Climate Change Group.